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Free Paid Ads Planning Tool

Paid Media ROI Calculator

Model what you'll get back for every dollar of retainer and ad spend. Numbers below are an example; change any input and the results update.

Inputs

Investment
per month
$
per month
$
Campaign economics
ad spend ÷ leads
$
raw lead → sale
%
Client economics
per customer
$
share of revenue kept after cost of goods
%

Return

Return on investment 0%
New customers / mo0
Leads / mo0
ROAS0
Cost / customer0
Break-even cost / customer0
Customer value generated0
Gross profit at 60% margin0
Ad spend0
Agency retainer0
Net return0

If conversion rate moves

Same spend, retainer and CLV. Highlighted row is your current rate.

Conv. rateCustomersValueNet returnROIROAS

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