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Up Closets of Tampa

Up Closets of Tampa was generating plenty of activity through Meta ads, but too few conversations were turning into booked consultations and revenue. Power Couch Media rebuilt the campaigns, creative, and landing page, introduced Google Ads, and improved lead follow-up. The result was a 5.04x ROAS in the first two months, with substantial additional revenue pending in estimates.

Campaign Snapshot
5.04x
Return on Ad Spend (ROAS)
↑↑↑
Raw Lead to Booked Consult Rate
Campaign results screenshot
Client review screenshot
Client
Up Closets of Tampa
Industry
Home Services Closet Remodeling
Platforms
Facebook Instagram Google
Services
Ads Management Landing Page Design Ad Creative
The Challenge

Turning Unproductive Ad Engagement Into Booked Consultations and Revenue

Up Closets of Tampa was running Meta campaigns optimized for direct messages. While the ads were generating plenty of activity, too few conversations were translating into booked consultations or closed sales. The campaigns were attracting interest without providing a clear path from initial engagement to a qualified lead, consultation, and closed job. As a result, the business was investing in advertising that generated activity but wasn't consistently producing measurable revenue.
The Solution

Rebuilding the Funnel Around Qualified Leads and Higher-Intent Traffic

We redesigned the ad creative, built a dedicated landing page, and rebuilt the Meta campaigns to optimize for qualified leads rather than direct messages. The team also consulted on lead follow-up processes to help convert more inquiries into booked consultations. Alongside Meta, a new Google Ads campaign captured higher-intent prospects actively searching for services. This approach generated direct leads through Google while introducing more qualified visitors into Meta's retargeting audiences.
The Outcome

5.04x ROAS in Two Months, With Additional Revenue in the Pipeline

The new strategy generated a 5.04x ROAS in its first two months, with nearly as much additional potential revenue still pending in customer estimates. Rather than measuring success through message volume, the campaigns were now producing attributable sales and a pipeline of prospective customers. The combination of higher-intent traffic, a more focused conversion funnel, and improved follow-up gave Up Closets of Tampa a stronger foundation for turning advertising investment into revenue.

Let's Build a Smarter Path to Growth

Whether you need better results from your current ads or a clear plan for launching new campaigns, we can help. Schedule a discovery call and, if we're a good fit, we'll build a custom strategy report for your business free of charge.

Schedule a Call Call 407-205-9153