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The Dog Stop Oviedo

The Dog Stop Oviedo was generating leads through a previous agency, but prospects were difficult, if not impossible, to reach and close. We launched Meta and Google Search campaigns, driving a $34 CPL and close rates of 50%–90%.

Campaign Snapshot
$34
Cost Per Lead (CPL)
12%
Landing Page Conversion Rate
50%–90%
Client-Reported Close Rate
Campaign results screenshot
Client review screenshot
Client
The Dog Stop Oviedo
Industry
Pet Care
Platforms
Google YouTube Facebook Instagram
Services
Ads Management Ad Creative Landing Page Design
The Challenge

Turning Unresponsive Leads Into Real Sales Opportunities

The Dog Stop Oviedo came to Power Couch Media after working with an agency that was generating leads, but those leads were difficult to reach and convert. Prospects frequently opted out of text communication, and pickup rates were poor. The challenge was not simply generating more inquiries. The business needed a lead generation strategy that could produce prospects who were more responsive and more likely to become customers.
The Solution

Building a Layered Meta and Google Search Strategy

Power Couch Media launched campaigns across Meta and Google Search. Both channels performed well during the initial run, but Google performance improved significantly after the campaign structure was rebuilt around the company’s individual services. Unique ad groups were created for different service categories, allowing the campaigns to more closely align with high-intent searches. This layered approach ultimately cut CPL in half.
The Outcome

$34 Google Ads Leads With Client-Reported Close Rates as High as 90%

The Google campaigns generated leads at a $34 CPL while the landing page conversion rate reached over 12%. More importantly, the client reported a dramatic improvement in lead responsiveness, with pickup rates reaching nearly 100%. The Dog Stop Oviedo reported closing approximately 50% of leads for high-ticket services and 90% for lower-ticket services, giving the business a lead pipeline that was not only more efficient, but substantially more profitable.

Let's Build a Smarter Path to Growth

Whether you need better results from your current ads or a clear plan for launching new campaigns, we can help. Schedule a discovery call and, if we're a good fit, we'll build a custom strategy report for your business free of charge.

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