The Challenge

RoadSpy’s Meta campaigns were producing abysmal results. Customer acquisition cost (CAC) was hovering around $400 per purchase—far too high to sustain profitable growth.

After analyzing the funnel, it became clear that the ads weren’t the real problem. The purchase experience was the bottleneck. Customers were dropping off during the product selection and checkout process.

The Solution

To address this, we designed a new landing page that completely rethought how customers move through the buying journey. The page simplified product selection, streamlined the path to checkout, and removed unnecessary friction so customers could move from interest to purchase much faster.

The Outcome

The impact was immediate.

Within the first 30 days, customer acquisition cost dropped from $400 to $65. In time, CAC fell even further to just $48, turning what had been an unsustainable campaign into a profitable and scalable acquisition channel.