RoadSpy

RoadSpy is an automotive e-commerce brand that was losing buyers at checkout, which pushed its cost per customer near $400. We rebuilt the landing page and checkout flow, and the campaign now brings in customers for as little as $48.

Campaign Snapshot

Reduction in Customer Acquisition Cost (CAC)

406%

Increase in Total Monthly Revenue

3.2%

Click-Through Rate (CTR)

Client

RoadSpy

Industry

E-Commerce Automotive

Platforms

Facebook Instagram Google YouTube

Services

Ads Management Ad Creative Landing Page Design

The Challenge

RoadSpy Kept Losing Buyers At Checkout

RoadSpy’s Meta campaigns were producing abysmal results. Customer acquisition cost (CAC) was hovering around $400 per purchase—far too high to sustain profitable growth. After analyzing the funnel, it became clear that the ads weren’t the real problem. The purchase experience was the bottleneck. Customers were dropping off during the product selection and checkout process.

The Solution

A Rebuilt Landing Page And Checkout Flow

To address this, we designed a new landing page that completely rethought how customers move through the buying journey. The page simplified product selection, streamlined the path to checkout, and removed unnecessary friction so customers could move from interest to purchase much faster.

The Outcome

Eight Times Lower Customer Acquisition Cost

The impact was immediate. Within the first 30 days, customer acquisition cost dropped from $400 to $65. In time, CAC fell even further to just $48, turning what had been an unsustainable campaign into a profitable and scalable acquisition channel.

The Creative

Ad Creative From the Campaign

Let's Build a Smarter Path to Growth

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