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Lighthouse Windows

Lighthouse Windows relied entirely on word-of-mouth referrals and had no online presence to support growth. Power Couch Media built a website and dedicated landing page, then launched Facebook and Instagram advertising to generate qualified local leads. The campaign produced an 8x ROAS with leads generated at a $35 CPL.

Campaign Snapshot
8x
Return on Ad Spend (ROAS)
$35
Cost Per Lead (CPL)
8%
Click-Through Rate
Campaign results screenshot
Client review screenshot
Client
Lighthouse Windows
Industry
Home Services Window & Door Installation
Platforms
Facebook Instagram
Services
Ads Management Ad Creative Landing Page Design
The Challenge

Moving Beyond Word-of-Mouth Referrals

Lighthouse Windows relied entirely on word-of-mouth referrals to generate new business. With no website or established online presence, the company had no consistent way to reach potential customers beyond its existing referral network. That made it difficult to generate leads predictably or scale the business beyond the opportunities that came in organically.
The Solution

Building a Paid Lead Generation System

Power Couch Media built Lighthouse Windows a simple website and dedicated landing page to establish an online presence and support paid advertising. Facebook and Instagram campaigns were then launched with custom ad creative designed to generate qualified local leads. Together, the website, landing page, creative, and paid media gave Lighthouse a repeatable channel for reaching prospective customers.
The Outcome

An 8x ROAS and a Reliable Pipeline for Growth

The campaign generated an 8x ROAS while producing leads at a $35 CPL and achieving an 8% CTR. More importantly, Lighthouse Windows was no longer dependent entirely on referrals for new business. The new lead generation system helped keep the company booked while providing a more reliable foundation for scaling the business.

Let's Build a Smarter Path to Growth

Whether you need better results from your current ads or a clear plan for launching new campaigns, we can help. Schedule a discovery call and, if we're a good fit, we'll build a custom strategy report for your business free of charge.

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