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House of Champions

House of Champions had active campaigns, but unreliable tracking made it difficult to attribute customers or measure performance. Power Couch Media launched a Google Performance Max campaign that reduced CPL from $63 in month one to $35 in month two and $18 in month three, creating a stronger foundation for improving lead quality and profitability.

Campaign Snapshot
$18
Cost Per Lead (CPL)
2,000
Monthly Site Visits
156,000
Monthly Ad Impressions
Campaign results screenshot
Client review screenshot
Client
House of Champions
Industry
Education Sports & Fitness
Platforms
Google YouTube
Services
Ads Management Ad Creative Landing Page Design
The Challenge

Running Ads Without Reliable Attribution

House of Champions was already investing in paid campaigns, but the tracking setup did not provide a dependable way to attribute customers or judge performance. That made it difficult to understand which strategies were producing meaningful results. The account needed a more measurable approach to lead generation so performance could be evaluated clearly and improved over time.
The Solution

Launching a Performance Max Campaign Focused on Lead Generation

Power Couch Media launched a Google Performance Max campaign focused on generating measurable leads at a sustainable cost. The campaign gained traction quickly, with CPL improving each month.
The Outcome

Cutting CPL From $63 to $18 in Three Months

Power Couch Media steadily reduced CPL over the campaign’s first three months through ongoing optimization, bringing it from $63 in month one to $35 in month two and just $18 in month three. With lead acquisition costs significantly lower, the next phase is focused on improving lead quality. The team is now strategically adding qualifiers to the landing page and tightening geotargeting to help House of Champions generate stronger prospects, improve close rates, and drive greater profitability.

Let's Build a Smarter Path to Growth

Whether you need better results from your current ads or a clear plan for launching new campaigns, we can help. Schedule a discovery call and, if we're a good fit, we'll build a custom strategy report for your business free of charge.

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