Family First

Family First is a home cleaning company that could not get steady leads after trying in-house ads and another agency. We rebuilt their Meta ads and landing page, and they now get reliable leads for as low as $5 each along with growing recurring revenue.

Campaign Snapshot

Cost Per Lead (CPL)

Click-Through Rate (CTR)

↑↑↑

Customer Lifetime Value

Client

Family First

Industry

Home Services Interior Cleaning

Platforms

Facebook Instagram

Services

Ads Management Ad Creative

The Challenge

Family First Needed Reliable Cleaning Leads

After trying in-house efforts and another agency, Family First’s campaigns stalled: internal results dried up after 30 days, and their agency partner couldn’t deliver leads. They needed a stable, cost-effective way to drive leads and sales.

The Solution

Optimized Campaigns, Landing Pages, and Recurring Revenue

We overhauled their ads with fresh creative, rebuilt targeting and campaign settings, and shifted from instant forms to a dedicated landing page to warm up prospects and improve lead quality. We also supported their pivot toward promoting recurring-service plans, which dramatically improved customer lifetime value.

The Outcome

Reliable Leads And Predictable Recurring Bookings

Since launch, Family First has seen reliable lead flow across their many locations—best at $5 CPL, worst at $22.90 (ironically, the more expensive campaign is their most profitable). Plus, their focus on recurring revenue has unlocked predictable, ongoing bookings and stronger lifetime value.

The Creative

Ad Creative From the Campaign

Let's Build a Smarter Path to Growth

Whether you need better results from your current ads or a clear plan for launching new campaigns, we can help. Schedule a discovery call and, if we're a good fit, we'll build a custom strategy report for your business free of charge.

Schedule a Call Call 407-205-9153