The Challenge
After trying in-house efforts and another agency, Family First’s campaigns stalled: internal results dried up after 30 days, and their agency partner couldn’t deliver leads. They needed a stable, cost-effective way to drive leads and sales.

The Solution
We overhauled their ads with fresh creative, rebuilt targeting and campaign settings, and shifted from instant forms to a dedicated landing page to warm up prospects and improve lead quality. We also supported their pivot toward promoting recurring-service plans, which dramatically improved customer lifetime value.

The Outcome
Since launch, Family First has seen reliable lead flow across their many locations—best at $5 CPL, worst at $22.90 (ironically, the more expensive campaign is their most profitable). Plus, their focus on recurring revenue has unlocked predictable, ongoing bookings and stronger lifetime value.