If you’re searching for what social media platform pays the most in 2025, you’re not alone. As creator funds, ad revenue sharing, and brand sponsorships become even more competitive, knowing where your content is likely to earn the most is crucial—whether you’re a YouTuber, TikTok creator, streamer, or social-first business.

This guide gives you the most up-to-date overview of which platforms offer the biggest payouts, how their monetization systems have changed, and what you need to know to maximize your earnings in 2025.

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Quick Answer: What Social Media Platform Pays the Most in 2025?

For most creators, YouTube continues to offer the highest direct payouts through its Partner Program and ad revenue sharing. However, TikTok, Instagram, Facebook, and the streaming platforms (Twitch, Kick) all offer unique—and sometimes substantial—ways to earn.

Key Takeaways:

• YouTube: Highest average earnings per view, especially for long-form and monetized Shorts content.
  
  
• TikTok and Instagram: Growing rapidly in sponsored content and influencer payouts, with improvements to their revenue sharing in 2025.
  
  
• Facebook: Still strong for video creators with eligible pages, but bonuses and in-stream ad earnings can fluctuate.
  
  
• Twitch and Kick: Still the top choices for live streamers, with Kick boasting the most creator-friendly revenue split.
  
  
• Don’t forget: Sponsorships and affiliate deals can outpace platform payments for top creators on any channel.
  
  

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Platform-by-Platform: Who Pays the Most in 2025?

1. YouTube

Monetization Methods:

• YouTube Partner Program (AdSense revenue)
  
  
• Super Chats & Channel Memberships
  
  
• Ad revenue sharing for YouTube Shorts (expanded in 2025)
  
  
• Sponsorships and merchandise
  
  

2025 Pay Rates:

• $1.50–$6 per 1,000 views (CPM) for long-form content—top niches (finance, business) still see higher CPMs.
  
  
• Shorts: Ad revenue sharing up to $0.06–$0.10 per 1,000 views for many creators as of 2025.
  
  

Why YouTube Still Pays the Most:

• Biggest audience reach.
  
  
• Consistent, transparent payments.
  
  
• Multiple monetization streams.
  
  

Source: YouTube Creator Support

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2. TikTok

Monetization Methods:

• TikTok Creativity Program (replacing Creator Fund)
  
  
• TikTok Pulse (ad revenue sharing)
  
  
• Gifts & Diamonds for Live streams
  
  
• Sponsored posts
  
  

2025 Pay Rates:

• Creativity Program: $0.10–$0.50 per 1,000 qualified views (especially for videos 1+ minute).
  
  
• Pulse: Improved eligibility and CPMs compared to prior years.
  
  
• Sponsorships: Remain a top revenue source for viral and niche accounts.
  
  

Source: TikTok Creativity Program

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3. Instagram

Monetization Methods:

• Instagram Reels Bonus (select programs, evolving in 2025)
  
  
• In-stream ads (on video)
  
  
• Subscriptions & paid content
  
  
• Brand partnerships and affiliate marketing
  
  

2025 Pay Rates:

• Reels Bonus: Typically $0.01–$0.09 per 1,000 plays (invite only, terms subject to change).
  
  
• Brand Deals: Still the highest potential for big earners—sponsored content pays more than in-app bonuses.
  
  

Source: Instagram Help Center

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4. Facebook

Monetization Methods:

• In-stream ads (for videos 1+ minute)
  
  
• Stars (fan donations on live streams)
  
  
• Reels Play (invite only, less predictable in 2025)
  
  
• Brand partnerships
  
  

2025 Pay Rates:

• In-stream ads: $0.10–$0.22 per 1,000 views (page, audience, and content type dependent).
  
  
• Reels Play: Varies, but less lucrative for most than YouTube or TikTok.
  
  

Source: Facebook for Creators

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5. Twitch & Kick

Monetization Methods:

• Subscriptions (Twitch: 50/50 split; Kick: 95/5 split)
  
  
• Bits and direct tips (Twitch)
  
  
• Ad revenue
  
  
• Sponsorships and partner deals
  
  

2025 Pay Rates:

• Twitch: About $3.50 per subscriber/month (after fees)
  
  
• Kick: Up to $4.75 per subscriber/month, plus a lower payout threshold
  
  
• Streamers rely heavily on audience size and loyalty for income
  
  

Source: Twitch Monetization Guide

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6. Snapchat

Monetization Methods:

• Spotlight payouts (invite and performance based)
  
  
• Sponsored content
  
  

2025 Pay Rates:

• Payouts for viral Spotlight submissions vary but can be significant for top creators
  
  
• Most creators rely on sponsorships for bigger earnings
  
  

Source: Snapchat Spotlight

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What Else Impacts How Much You Get Paid in 2025?

• Geography: CPMs remain higher in the U.S., Canada, Australia, and Western Europe.
  
  
• Niche: Business, finance, and technology channels get premium ad rates.
  
  
• Engagement: Platforms reward high engagement (likes, shares, comments, watch time).
  
  
• Audience Demographics: Brands pay more to reach high-value consumers.
  
  

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So—What Social Media Platform Pays the Most in 2025?

• YouTube is still #1 for predictable, high per-view payouts—ideal for consistent creators.
  
  
• TikTok and Instagram are catching up for short-form and brand deals, especially in trending niches.
  
  
• Twitch and Kick lead for live streaming, with Kick’s 95/5 split setting a new industry standard.
  
  
• For most creators, sponsorships and affiliate deals (negotiated directly) can surpass platform payouts on any network.
  
  

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Final Thoughts: Where Should You Post in 2025?

If your goal is the highest earnings from the platform itself, YouTube remains the leader for long-form and monetized Shorts. However, the smartest creators and brands diversify across YouTube, TikTok, Instagram, and live streaming sites to maximize both direct payouts and sponsorship deals.

Pro tip: Use each platform’s strengths! Build a presence where your target audience hangs out, and never underestimate the power of a multi-channel strategy for both revenue and reach.

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