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Power Couch Media Wins 2025 MarCom Gold Award
Power Couch Media is proud to announce that we have been named a 2025 MarCom Gold Winner. This award recognizes outstanding achievement in marketing, communication, and creativity, and this year PCM stood out among thousands of entries from agencies, brands, and creative teams around the world.
About the MarCom Awards
The MarCom Awards, administered by the Association of Marketing & Communication Professionals (AMCP), celebrate excellence in marketing and communications across more than 300 categories. Winners are chosen by industry judges who evaluate each entry’s creativity, strategic execution, and measurable impact.
MarCom is known for spotlighting work that blends innovative thinking with real-world results. Earning a Gold Award places Power Couch Media among the top-performing agencies internationally, alongside major creative firms, media companies, and in-house brand teams that are raising the bar for modern marketing.
The official award listing for Power Couch Media’s winning campaign can be viewed on the MarCom Awards website here: Social Media Campaign for Men’s Leak-Resistant Underwear – 2025 MarCom Gold Award .
Award-Winning Campaign: Delivering Real ROI
Our 2025 MarCom Gold was awarded for a transformative advertising campaign produced for Confident Male, a men’s apparel brand that came to us after two discouraging agency partnerships.
The Challenge
By the time Confident Male arrived at Power Couch Media, they were understandably skeptical of outside help. Two previous agencies had built expensive campaigns that drove traffic, but almost no results. Despite large ad budgets, the brand saw only 2 sales.
- Video ads lacked direction and failed to communicate value
- Targeting was overly narrow and prevented Meta’s algorithms from learning
- The creative did not reflect the audience or address their needs
- The overall strategy was based on rigid assumptions instead of real data
The result was wasted spend, minimal performance, and a brand that had lost faith in external marketers.
The Solution
We started fresh.
Power Couch Media rebuilt the entire campaign strategy, including creative, targeting, structure, and optimization approach.
- Developed a new suite of concise, brand-aligned ad creatives
- Allowed Meta’s machine learning to work by broadening targeting parameters
- Removed restrictive assumptions that prevented the algorithm from finding new customers
- Shifted from guesswork to a data-driven testing framework
By giving the system room to learn and crafting creative that genuinely reflected the product’s value, we unlocked performance the brand had never experienced.
The Outcome
What followed was a complete transformation.
Within 90 days, the campaign went from a money drain to a consistent performer generating 4X ROAS. With continued optimization, the account climbed to nearly 7X ROAS.
More importantly, the brand regained something bigger than metrics, trust. Confident Male is now scaling confidently, launching new product lines, and using the strategies we put in place as the backbone of their long-term growth.
The MarCom judges recognized the campaign as a standout example of how smart creative, correct data signals, and the right strategic approach can rescue a brand from underperformance and unlock real revenue potential.
About Power Couch Media
Founded in 2019 and headquartered in Orlando, Power Couch Media has grown into a creative and media partner for brands across Florida and the U.S. We specialize in performance-driven marketing that balances strategy with high-quality content.
Our services span paid media, organic social, SEO, web design, and video production, with an emphasis on measurable results.
Power Couch Media works with companies of all sizes, from startups looking for traction to nationally recognized brands looking to sharpen their edge.
What This Award Means
Winning a 2025 MarCom Gold Award is more than a badge. It is validation of the approach that defines PCM:
- Lead with strategy
- Let creativity support performance
- Prioritize transparency and trust
- Deliver measurable, repeatable results
In a crowded industry, this award highlights Power Couch Media’s ability to bring together thoughtful storytelling, technical expertise, and data-driven decision-making into campaigns that make a real impact.
Work With Power Couch Media
If you are ready to improve your brand’s marketing performance without the fluff, our team is here to help. A no-pressure call is all it takes. We will learn about your goals, share recommendations, and outline a practical plan tailored to your budget.
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