Online Course Creator

The client had a strong YouTube presence, but returns from the platform were starting to slow down. His biggest limitation was scale—YouTube alone couldn’t give him a predictable, controllable way to grow sales for his digital products. He needed a system that could reliably generate revenue and allow him to scale up when he was ready.

We helped the client identify a winning offer, built a dedicated landing page, and launched Meta and Google campaigns designed specifically to sell his digital products. Connecting Meta’s pixel and tracking to his custom-built e-commerce setup was a challenge, but after careful trial and error, we were able to get everything working smoothly. We created video and graphic ads to support the campaign, and targeted unique customer personas through separate ad sets.

The results came quickly. In the first 30 days, the Meta campaign generated $20,900 in sales from just $3,900 in ad spend — a 5.3x return on ad spend. By month three, performance improved even further, reaching a 12x ROAS. Our Google campaign also performed exceptionally well, producing nearly a 13x ROAS. In addition, we optimized an existing Google campaign the client had been running before we took over, improving it from under 1x ROAS to roughly 20x ROAS. Because the product is digital and carries nearly a 100% profit margin, the impact on profitability has been massive. The client is on track to generate an additional $4M in annual sales as a result of the Google and Meta campaigns under our management.