The Challenge

Franklyn Painting built a strong reputation through word-of-mouth referrals, but growth was unpredictable. The business depended heavily on referrals and repeat customers, leaving the owners waiting for the phone to ring instead of having a reliable system for generating new opportunities. Without a predictable lead source, scaling beyond the work they could personally manage became difficult.

‍

The Solution

We launched a Meta advertising campaign supported by a dedicated, conversion-focused landing page designed specifically to generate qualified local painting leads. The strategy focused on showcasing the company’s professionalism, building trust quickly, and creating a simple path for homeowners to request estimates. By combining targeted ads with a streamlined lead-capture experience, we transformed referrals from their only growth channel into just one part of a scalable acquisition system.

‍

The Outcome

The results gave Franklyn Painting something they had never truly experienced before: predictability. Instead of relying solely on inconsistent referrals, the business now has a steady pipeline of qualified local leads coming in consistently. The campaign generates qualified leads for as low as $34 per lead while producing a 5.5x return on ad spend. Most importantly, the company gained the ability to book jobs at a pace that supported real, scalable growth rather than simply waiting for the next referral to appear.