Franklyn Painting

Franklyn Painting relied on word of mouth and had no steady way to find new customers. We ran Meta ads and built a landing page that now brings in painting leads for as low as $34 each at a 5.5x return on ad spend.

Campaign Snapshot

5.5x

Return on Ad Spend (ROAS)

$34

Cost Per Lead (CPL)

4.5%

Click-Through Rate (CTR)

Client

Franklyn Painting

Industry

Home Services Residential Painting

Platforms

Facebook Instagram

Services

Ads Management Ad Creative Landing Page Design

The Challenge

Franklyn Painting Outgrew Word Of Mouth

Franklyn Painting built a strong reputation through word-of-mouth referrals, but growth was unpredictable. The business depended heavily on referrals and repeat customers, leaving the owners waiting for the phone to ring instead of having a reliable system for generating new opportunities. Without a predictable lead source, scaling beyond the work they could personally manage became difficult.

The Solution

Meta Ads And Conversion-Focused Landing Page

We launched a Meta advertising campaign supported by a dedicated, conversion-focused landing page designed specifically to generate qualified local painting leads. The strategy focused on showcasing the company’s professionalism, building trust quickly, and creating a simple path for homeowners to request estimates. By combining targeted ads with a streamlined lead-capture experience, we transformed referrals from their only growth channel into just one part of a scalable acquisition system.

The Outcome

A Predictable Pipeline Of Qualified Painting Leads

The results gave Franklyn Painting something they had never truly experienced before: predictability. Instead of relying solely on inconsistent referrals, the business now has a steady pipeline of qualified local leads coming in consistently. The campaign generates qualified leads for as low as $34 per lead while producing a 5.5x return on ad spend. Most importantly, the company gained the ability to book jobs at a pace that supported real, scalable growth rather than simply waiting for the next referral to appear.

The Creative

Ad Creative From the Campaign

Let's Build a Smarter Path to Growth

Whether you need better results from your current ads or a clear plan for launching new campaigns, we can help. Schedule a discovery call and, if we're a good fit, we'll build a custom strategy report for your business free of charge.

Schedule a Call Call 407-205-9153