The Challenge

DosBros wanted to use digital advertising to drive measurable sales growth for their Oviedo location, but there was a major obstacle: sales attribution. Our original strategy centered around driving customers to their online ordering platform so purchases could be tracked directly and campaigns could optimize around revenue. However, it became clear that the ordering platform did not allow reliable purchase tracking, limiting our ability to optimize campaigns using sales data alone.

The Solution

Rather than forcing a strategy around incomplete tracking, we pivoted. We launched a Meta campaign built around a compelling discount offer in exchange for a customer’s name, email address, and phone number. This allowed us to generate trackable leads while simultaneously building a customer database for future remarketing and retention efforts. The campaign focused on attracting local customers with a simple, low-friction offer designed to drive both online and in-store purchases.

The Outcome

The pivot produced immediate results. In the first 30 days, the campaign generated 25 online sales and 80 in-store purchases while maintaining a customer acquisition cost of just $15. More importantly, DosBros gained a scalable and measurable system for driving local customer traffic, even without direct purchase tracking from their ordering platform. The campaign not only increased short-term sales, but also helped build a valuable database of local prospects for future promotions and repeat business.